How to add your AWIN IDs

Find and connect your credentials for The Book Depository and HP!

Julian Emond avatar
Written by Julian Emond
Updated over a week ago

In this article, we’ll be walking through how to find and connect your affiliate parameters from AWIN to your Geniuslink account so you can start earning commissions from more great affiliate programs.

We currently have auto-affiliation support for The Book Depository and HP on AWIN.

Obtaining your AWIN Affiliate ID

In order to obtain your AWIN affiliate ID and add it to the Geniuslink dashboard, you’ll need to grab your “ID” value from a properly built AWIN affiliate deep link for that store. You can do this by going to the Link Builder tool inside the AWIN dashboard and creating a deep link. Set the dropdown option next to “Advertiser” to “Joined”, and enter in the store name (eg. from The Book Depository (US). Then, click “Generate Link”. From the results, grab the value after “awinaffid=”. See the highlighted value in the screenshot below.

Once you have this AWIN ID, go to the “Affiliate” section in the Geniuslink Dashboard. Click on the blue “Add a program” button and select your store from the drop-down menu. Then, enter the AWIN affiliate ID you just grabbed.

That's it! Once you have these connected and saved in your Geniuslink dashboard, we will automatically begin affiliating any links that you build for this store!

Additionally, if you would like to replace your AWIN affiliate parameters, simply follow the same steps for adding a program, or select “Remove” and repeat this process.

How to test that your Awin link is Affiliating

To test that your Awin link is affiliating, first build a link that directs to a page for the retailer whose ID you just added. To do this, first, copy the URL of a page for that retailer directly from the page's address bar.

*Because you have added this retailer's ID to your affiliate page, you will never need to grab affiliate links from that program's affiliate dashboard.

Then, create a link with that URL by pasting that URL into the link creator on your links page.

You'll then need to install a redirect tracing service such as Link Redirect Trace. Installing a redirect tracing service is necessary because our service adds your Awin IDs in the redirects between your link and the final page URL your customer lands on.

Once you have your redirect tracing tool installed, find your link and click it.

On the page you land on, access your redirect trace. Then and look for your AWIN Affiliate ID in the redirects. If you've set things up correctly, you'll see them in the same place as the highlighted sections in the image below.

If you see your AWIN Affiliate ID in the redirect, then great, you're all set! However, if not, please ensure that you've correctly added your ID to your Affiliate page and there are no typos in your ID.

If you have any questions or issues, please contact our support team at

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