Conversion pixels from Facebook allow you to create Custom Audiences to retarget people who click on your pixeled geni.us links. This means that you can create more targeted campaigns around the items you're promoting by advertising directly to parties who were previously interested in the same, or similar products.

For example - If you promote Game of Thrones Season 1 on iTunes, Amazon, and Google Play through a geni.us link, you could pixel that link and create an audience for anyone who clicks. Then, as new seasons become available to stream, you could use that Custom Audience to specifically target users who previously clicked on the first season. This gives you the advantage of only advertising to people who have already shown interest in your promotions, leading to a higher chance of a repeat purchase.

How to create a Facebook Conversion Pixel:

There's two places you can create a conversion pixel: Facebook Ads Manager or Facebook Business Manager.

Ads Manager

1. Log into your Facebook account and go to Ads Manager
2.
Click Conversion Tracking on the left side.
3. On the next screen, click Create Pixel on the upper-right of the screen.

4. Select a category for the pixel. We recommend either "Leads" or "Other Website Conversions," but it's up to you to define what you want to track.

5. Name your pixel. Probably best to name it after the promotion or campaign you want to build (or the geni.us link it's attached to).
6. Click Create Pixel.
7. Copy the code that appears in its entirety.

Business Manager

1. Log into your Business Manager account.
2.
Click the Manage Ads dropdown in the top-left corner
3. Click on Conversion Tracking.

4. Click Create Pixel.
5. Name your pixel. Probably best to name it after the promotion or campaign you want to build (or the geni.us link it's attached to).
6. Click Create Pixel.
7.
Copy the code that appears in its entirety, then head over to your Geniuslink Dashboard.

Adding your pixel to Geniuslink

Follow this link for instructions on how to add the pixel code to your Genius Link dashboard!

Did this answer your question?