Have you built an Amazon link that doesn't seem to be sending clicks to the right product?
Perhaps you're testing a link and it's directing traffic to Amazon.com when you're expecting Amazon.co.uk?
If you're seeing this behavior and would like to know why and how to fix it, then you've come to the right place!
Why it happens
We're very proud of our patented translation algorithm, but there's only so much it can do. To be honest, product translation (finding a matching product between multiple storefronts) is very difficult!
With all the variables involved, we can't guarantee that our translation is going to find a match in every storefront for every product. While some popular products exist in many storefronts, ultimately each storefront has its own selection. We have found that oftentimes the same item in a different store has a completely different product ID.
If you'd like to know more about our Translation Algorithm, you can head over to this article to read more about the five distinct steps that we take to find a suitable product match.
When we can't find a match by product number or relevant metadata, we default to a generic search term. If no results are returned within the search, however, we simply send the user back to the original link to ensure we never degrade the user experience with an empty search results page. If your link is failing to translate, this is probably why.
How to spot it
The fastest way to see how an Amazon product link translates across storefronts is to just view the results of the Visualizer tool. This will show you at a glance if we're finding a good product match, landing at a search page, or passing through to the original destination, shown as ‘No Local Match'.
In the screenshot above, we can see that this product doesn't translate to the Amazon.co.uk storefront, instead sending UK clicks back to Amazon.com.
There are two ways to see the exact destination a link leads for a given country. You can click the URL provided in the field on the Visualizer. Secondly, you can use our old standby, the /iso2/xx testing parameter.
How to fix it
When you notice poor translation for the storefronts that are meaningful to you, then it's time to create an Advanced Link. With an Advanced Link, you can hand select the destination used for any given country.
How to use advanced rules to repair poor translation:
1. Head over to the storefront you're trying to fix (Amazon.co.uk) and manually locate the product (or the next best thing). Copy the product URL.
2. Find the link you'd like to repair on the Links tab of our dashboard and click the cog icon on the right side. Select Edit.
3. Convert your link to an Advanced Link using the drop-down menu.
4. Create a country rule for the storefront you're trying to fix. (e.g "If: Country: United Kingdom")
5. Paste the product URL as the destination for the rule you created.
6. Any other poor translation for regions where you have traffic and an associate ID? Go ahead and set advanced rules for those in the same way.
7. Once you're finished, click Update.
Now you've finished your customized, optimized link. Take a break for a few minutes to allow the changes to hit our servers, then test it your link with the iso2/xx testing method for good measure.
Time saving tips:
Don't spend time setting rules for countries where you aren't earning commissions. As a general rule, please keep your attention on the storefronts that are meaningful to you as an affiliate marketer. If a product doesn't translate well for Amazon China, this isn't something for you to worry about - unless of course you are part of the Amazon Associates China program, and have considerable traffic from China.
Try using a different ASIN. If you're looking at setting 4+ rules to repair a link, you might save time if you find the same product under a different listing. A different ASIN may translate better, or require less rules. Sometimes it's worth a try!
"I can't edit my link, because it's not in the dashboard! What's the deal?"
These are links built programmatically, and they're basically simple links born anew whenever a page is loaded. These links can't be customized in any way, so you can't repair this link as it is. To fix it, you'll need to remove it and replace it with a manually built Advanced Link.