Choice Pages allow you to link a single product to a variety of retailers. This does two things. One, it gives your audience the opportunity to buy the product from their preferred retailer. Two, it allows you to earn more affiliate commissions. Choice Pages are a game-changer.
But one thing we have also heard over and over is that it can be kind of a pain to build Choice Pages.
So we are excited to share a major improvement to Choice Pages. The new suggestions feature significantly reduces the time and effort necessary to curate a good shopping experience for your audience.
This is done by recommending other US-based retailers that sell the same product, then allowing you to choose which retailers you’d like to include and having the retailer-specific product link added into your Choice Page.
Previously this process was done manually by clicking to “Add a destination choice” and digging through the websites of alternative retailers to find the matching product.
A Choice Page can now be created in a matter of seconds, instead of minutes, so you can focus on what you do best and leave the “last mile” of product recommendations to us.
How it works
To use the Choice Page suggestions feature, simply paste in an Amazon link as you always have, and we will automatically check to see if that exact product is available accross nearly 100 well known US-based retailers (see current list here).
When we check your Amazon links and find there are matches, we’ll alert you on screen with an opportunity to “Create a Choice Page.”
Once you are within the tool to build and customize your Choice page you’ll see a similar alert to “See suggestions” and review the specific retailers and the product links we found.
Clicking to “See suggestions…” pulls up a new window where you can review the matches we’ve found for the same product across other retailers. These matches include the store name and logo, a photo of the product, the in-store title of the product, the regular price, and a link to go directly to that product inside the specific store.
These options are provided for you to choose the additional destination choices you’d like included on your Choice Page which can simply be done by clicking the checkbox on the far right-hand side of the window.
The image, title, price, and link are included for you to quickly and easily find the retailers you’d like to include as well as, if necessary, verify that the matching was done accurately.
When deciding on which retailers to include in your Choice Page, we recommend limiting it to the stores that you know will be trusted by your audience.
We don’t recommend you use the prices listed as retail pricing for eCommerce can be incredibly dynamic and what’s the lowest price now may not be the same as when your shoppers click on the link. With this in mind, we recommend including a call to action similar to “Find the best price below:” to encourage your shoppers to do their research.
Once you’ve chosen the retailers you want to be included, and verified the product matches the one you are recommending, click the “Back” button and you’ll see the deep link into the specific stores now included.
If there are additional destinations you want to be included you can always click the “Add a destination choice” and add additional retailer’s product links.
Additionally, you can use the stacked vertical lines to the right-hand side of the URLs to rearrange the order for which the buttons show up on the Choice Page. We don’t have hard evidence of this yet, but it seems that the number of clicks per retailer decreases with the place on the list.
We also recommend you curate the list of retailers you include in your Choice Page to those in which you can earn affiliate commissions. This is easily identified by the green “Affiliated” badges.
Remember a retailer’s links can be auto-affiliated one of two ways. The auto-affiliation can be done directly by adding the necessary affiliate tracking information for their affiliate program into the Affiliate page in your Geniuslink dashboard. Please note that while the list is ever-expanding it is a select number of top affiliate programs that you can currently directly affiliate via Geniuslink.
The other option is, which enables you to be able to earn commissions via tens of thousands of affiliate programs is by adding in either your Skimlinks or Sovrn Commerce (fka VigLink) API information to the Geniuslink service via your dashboard.
The Suggestion feature is currently in Beta. This means three things. First, we have lots of plans for improving it in the future, but (second) we are also looking to you for feedback on how to make this tool better for you (so please share your feedback either below in the comments or contact us directly). Finally, it’s not perfect so please bear with us as we work out the kinks.
With the third point in mind, it’s important to note that the product translation that we are known for (and have multiple patents around) is not fully applied here. At least not yet! While we have a high degree of faith and have seen solid results from our testing, we still encourage you to verify the products we find to ensure they are the same as the product you are recommending. We’ll be continuing to improve the translation and bring it to the level you trust us within the coming months.
The initial launch of the Suggestions feature we including 85 retailers across a variety of categories (full list here) that were specifically included due to having product catalogs that overlapped with Amazon and were recognizable brands.
For this initial Beta launch of the Suggestions feature, we’ve specifically used US-based retailers. It’s important to note that this is just a stepping stone and our goal is to expand on the feature to recommend region-specific retailers, carrying the same specific product, for your top countries around the world. We’ve got a bit of work ahead of us but are excited the foundation is laid to move quickly here.