An interesting question! Both approaches serve a particular need and have their own strengths and weaknesses.
Please read on for the exact details.
Build links manually in our dashboard, with the link creator. The end result is "geni.us/xxxxx" shortlinks.
Advanced rules: when our product translation doesn't land where you want, you can make an adjustment.
Per-link reporting: You can see how many clicks each individual link is getting
Configuration takes time: Setting advanced rules can be a time consuming process if you're updating a lot of links.
You have to build your links one at a time.
These tools are functionally the same, since they use the same code. Once configured, they automatically convert any raw product URLs into long-form "buy.geni.us/proxy/xxxxxx..." links whenever the page is loaded.
Raw product URLs look like this:
Instantly converts an entire page/website of links when the page loads. A great option if you've already got a website with plenty of affiliate links
Configure it once and it can convert millions of links with minimal oversight
Resulting links are Simple Links: it’s not possible to set advanced rules if our translation doesn't land where you want. However, you can always resolve this by replacing that link with a manually built geni.us link.
Cannot be used with Amazon Native Ads, or any other ad plugin that serves up product data dynamically using an iFrame, as these kinds of ads don't contain a product URL at the time of pageload.