You can add tracking pixels to each of your links, in order to retarget your customers or build custom audiences for Facebook or Google Adwords Remarketing. Once you import your tracking pixels from Facebook or Google Adwords Remarketing into your Geniuslink account, you can then attach them to any link you build in order to get the most out of your marketing efforts.
If you're unfamiliar with the use case of retargeting pixels, give this blog post a quick read!
Genius Link currently supports pixels for Google Adwords Remarketing, Facebook Custom Audience, and a few generic image pixels.
Usually, to get the pixel code to 'fire' on someone, you need them to stop off at a website where you've installed the code. We stand out as a service because you can put the pixel code snippet into your link itself, negating the need to have the click stop off at your website in order to target them again later.
GDPR update: By default, as of May 25th, 2018, we will prevent retargeting pixels from being served to visitors in the EU, to help our clients stay compliant with GDPR guidelines. You can learn more and override this setting (by releasing Genius Link from the responsibility of obtaining consent from your visitors on your behalf) from the Tools page.
How to create and add tracking pixels:
Here are some instructions on how to generate a Custom Audience pixel using Facebook's Ads/Business Manager dashboard.
Follow this link for help generating a pixel code snippet for Google Adwords.
Once you've got your pixel code snippet copied to the clipboard, follow these instructions to connect it to your Genius Link account.