UTM Compatible Domains
If you're looking to combine the power of Genius Link Reporting with Google Analytics, you can now add your website as a UTM-Compatible Domain, so that all links going to your site will automatically have your Tracking Tags appended to your link and added to Google Analytics!
The resulting effect is that information is stored inside Google Analytics, allowing you to easily track your off-site to on-site marketing efforts through to conversion.
To enable UTM parameters for your links, you will need to specify which domains you will be driving traffic to. You can access this interface in the Tools section of your account. If you can't find the UTM section, you may need to upgrade your account to our current plan to access this feature.
Want to learn more about UTM parameters and how to use them effectively? Check out this article for more info!
What are UTM Parameters?
UTM parameters are simple snippets of code that are added to the end of a URL to help you track information about where someone came from (the referring domain) and what they clicked on to bring them here.
You can attach UTM parameters to your links when you edit them in your Genius Link dashboard! Once appended, these little snippets of code will help you sort your traffic by 5 useful metrics, seen below:
- Campaign: This is the large scale effort, or reason, you are creating a link. Examples might include “summer-promotion” or “meetup-group” or “sean-connery” (if you just happen to have a promotion with Sir Sean Connery running).
- Source: This is the place people are coming from. Use this to represent where you will be posting the link. Always use a lowercase version of the domain. Examples: “growthhackers” “inbound” “facebook”.
- Medium: This is the type of post you are sharing, such as “post” as a generic answer, or “blog-comment” if you are putting this in the comments of someone elses blog, or “quora-answer” if you answered a Quora question.
- Term: The keyword used in the ad. Especially handy for AdWords ads to differentiate between keywords.
- Content: Use the keyword in the headline of an image ad, or the “theme” of the Facebook ad for this parameter. For example, maybe your call to action is “GeteBook” vs “SubscribeNow.” Use those as CTAs in this parameter.
Note: UTM parameters will only be appended to links that go to domains you own, since they only add value for you if you have Google Analytics configured at the link destination (see "UTM Compatible Domains" above).
However, you can still get the benefits of UTM's for all links! We report on all these tags and their clicks in your Genius Link dashboard, whether the links go to third-party sites or your own.
See Genius Link Tracking Tags for more.