A/B Split Testing

Direct traffic from one link to multiple destinations, filtered randomly

Matt Mustarde avatar
Written by Matt Mustarde
Updated over a week ago

One powerful feature available to our clients is called A/B Split Testing. Split Testing allows you to specify multiple destinations for a single link, then specify what proportion of users who click on that link you want to be delivered to each of your specified destinations. 

...Because of science!

This can be useful for testing multiple destinations to see which performs best. An example would be to specify two destinations, site A and site B, for a single geni.us link. If you set the link to direct 50% of the traffic to site A, and the other 50% to site B, then all the traffic from that link will end up in two locations, split evenly. Once you've done that, you might learn something valuable, that site A converts a whole lot better, for instance.

To create an A/B Split Test link, simply navigate to the links tab, click "New.." and select "A/B Split."

This will bring up the link options page, where you can specify multiple destination URLs and the percentage of traffic you'd like directed to each. You can add more destination URLs by clicking "Add another destination."

Simply add your destination URLs, specify the percentage of total traffic you want to be directed to each destination, and click save.  (Please note: percentages must add up to 100%)

Your intelligent link with Split Testing is now ready for the world! Use this link to learn more about how different destinations perform for your audience.

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